In a sea of media, publicity, and social networking sites, we’re in the world of ruthless promotion. There are so many great things you can do to promote yourself, but how do you stand out? What is the incentive for readers to “like” your Facebook page or enter your contest or giveaway? Here are some unique ideas as to how to attract the attention you want.
- Offer to sign pre-ordered copies of your book
While this definitely requires a time commitment, it’s a personalized touch that shows readers you value their support for your new release. We frequently hear from readers who ask how to get an autographed book from their favorite author, so we see a great value in offering this little extra.
- Pick something exciting to give away
So often the items offered in a giveaway are books. Why not think of something different, something money can’t buy? For example, you could host a giveaway where the prize is a ten minute skype call with you. How cool is that?!
- Go beyond the blog
Have you considered vlogging? A.k.a. video blogging? Making a short video could be a wonderful and personalized touch to your blog, your GoodReads page, or your Facebook page.
- Welcome your new release
Introduce your new release with a customized app on Facebook. Check out this great welcome app Beyond Novel designed for Tracey Devlyn!
- Let the countdown begin…
Add a countdown widget to your Facebook page so readers keep counting down the days, hours, minutes, and seconds, until your next book!
- Add a personal touch
Let your fans know more about you than just your books. Share something with them about your personality. Check out the recipe app, “Food for Thought,” Beyond Novel designed for Susan Wiggs.
- Show off your books
Let your readers browse your entire collection in a clear and informative way. We couldn’t be more proud of the books app we created for Diane Chamberlain.